The power of the internet has effectively made every small business a digital media company. 

Think of it: you can publish blogs to your website, issue social media posts and speak directly to your customers, produce videos, create digital advertisements, and leverage email marketing to grow your business.

But the power to promote and market your business comes with a caveat: you could make mistakes, and those mistakes can lead to expensive consequences.

That’s why it’s worthwhile to consider media liability insurance for your small business.

Employees of a company publishing digital media.

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How Does Media Liability Insurance Coverage Help Small Businesses?

Media liability insurance coverage can help small businesses by protecting against lawsuits or claims arising from media-related activities. It covers companies for claims of defamation, invasion of privacy, infringement of intellectual property rights, and other similar allegations arising from advertising, publishing, broadcasting, or website content.

For small businesses, media liability insurance can be beneficial because they may not have the resources to defend themselves against a lawsuit or claim. The cost of defending a lawsuit or claim can be high and may even bankrupt a small business. A media liability policy can help cover the costs of legal defence, settlement, or damages awarded in the event of a covered claim.

Professional Liability Insurance vs Media Liability Insurance: What’s the Difference?

Media liability insurance is a type of professional liability or errors and omissions (E&O) insurance. 

Whereas professional liability insurance or E&O insurance covers a self-employed professional’s or business’s services and advice, media liability insurance is a specialized policy designed to protect the content you create for a blog, website pages, social media posts, and email marketing content.

Does Cyber Liability Insurance Cover Media Liability?

Cyber liability insurance and media liability insurance are two different types of insurance coverage. While they may overlap in some areas, they typically cover different risks.

Cyber liability insurance is designed to cover businesses against losses or damages resulting from a cyber-attack or data breach. That can include costs associated with notifying customers of a breach, credit monitoring services, legal fees, and other expenses.

While cyber liability insurance may provide some coverage for certain types of media-related claims that arise from a cyber-attack or data breach, it typically does not cover all kinds of media liability claims. Therefore, businesses that engage in media-related and publishing activities should consider purchasing separate media liability insurance coverage to protect against these risks.

How to Get Low-Cost Media Liability Insurance

Zensurance is your best option to get a low-cost media liability insurance policy for your small business. Why? For a few reasons:

  • We have over 50 Canadian insurance providers in our partner network. That means you have more options.
  • Because we insure hundreds of thousands of small businesses and self-employed professionals annually, we generate a lot of business for insurers. As a result, they often provide us with preferential rates; we pass those savings on to you.
  • Our online application is quick and easy to complete for a free quote.
  • Our friendly team of licensed, experienced business insurance brokers are experts who know the ins and outs of insurance. They can advise you on the amount of coverage you need, inform you of the coverage limits and exclusions in your policy, and craft a customized policy to suit your budget.

Explore your coverage options and get a non-obligatory, free quote from Canada’s leading small business insurance brokerage. Let us help you protect your business so you can concentrate on growing your bottom line.

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About the Author: Justin Tisdale

Justin Tisdale is a Team Lead, Professional Lines, at Zensurance.