Trade Show Exhibitor Insurance

Trade Show Insurance

Comprehensive protection for vendors and exhibitors attending trade shows.

Zensurance - Trade show Exhibitor

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Trade show insurance for exhibitors

Exhibiting at trade shows, conventions, and other events is big business, offering small businesses and independent vendors the opportunity to promote and sell their goods and services. Data suggests the size of the trade show and event planning industry in Canada is worth an estimated $2.2 billion in 2022.

Whether you exhibit in convention halls or other types of indoor or outdoor venues such as fairs, flea markets, shopping malls, and kiosks, you need to protect your business and finances from the cost of accidents and third-party damage claims.  Zensurance can help you find the best quotes for exhibitor liability insurance.

Vendors and exhibitors attending industry trade shows, conventions, and other corporate or consumer events face a broad range of risks. 

Protecting your equipment and materials at your booth and safeguarding yourself from the risk of a third-party personal injury or property damage claim or lawsuit is essential for protecting your assets, finances, and reputation. A trade show exhibitor insurance policy from Zensurance is tailored to suit your specific needs and provide you with affordable protection.

Your coverage requirements may vary depending on the event you’re attending and the equipment and materials you use in your exhibit. In general, a comprehensive trade show exhibitor insurance policy includes:

  • Commercial General Liability (CGL) Insurance: CGL covers you for third-party claims or lawsuits alleging bodily injury or property damage as a result of your business’s activities. A CGL policy may include both product liability insurance to cover you for any product you manufacture, sell, or distribute, and tenant legal liability insurance to cover the cost to replace or repair a venue’s or event organizer’s property that you rent or occupy, like a trade booth. If your CGL policy does not include these two additional coverages, you can add them to your overall policy.
  • Commercial Property Insurance: Commercial property insurance covers damage or loss to your business’s property, inventory, and contents from fires, water damage, natural disasters, theft, and vandalism. It covers the cost to repair or replace the collateral and business contents you bring to or have in storage at a trade show if they are lost, damaged by fire, vandalized, or stolen, including electronic devices like laptops, computer monitors, and mobile devices.
  • Cyber Liability Insurance: Protecting your company’s data and your customers’ confidential information is vital for any type of business, including trade show vendors who collect customer information digitally at a conference or event. Cyber liability insurance provides you with financial support if you are subjected to a data breach or other type of cyber-attack for things like legal advice, notification fees, crisis management services, credit monitoring, repairs and restoration of your affected software systems, and more.

A trade show exhibitor insurance policy cost is determined by the insurance provider you choose. Your provider bases the premium you pay on several factors, such as:

  • The type of business and goods and services you provide
  • The number of trade shows or events you attend and the location of those events
  • The equipment, inventory, and materials you transport and use or sell
  • The number of employees attending the trade shows
  • Your annual and gross projected revenue
  • Your insurance claim history

Getting insured is quick and easy!

Complete our 5-minute online application for a free trade show liability insurance quote.

Common claims scenarios

Customers at trade show booth

Problem: A trade show attendee who visits your booth slips on the floor, falls, and injures their wrist. They require medical attention for the injury.

Outcome: Your commercial general liability insurance may pay for the injured person’s medical expenses.

Trade conference stage overnight

Problem: The electronic equipment you store at your trade show stage overnight goes missing and is presumed to be stolen.

Outcome: Your commercial property insurance may pay to replace the stolen electronic equipment.

Exhibitor at trade show

Problem: You accidentally scratch and damage a table you rent at a conference from the show’s organizers.

Outcome: Your commercial general liability insurance may pay to repair or replace the damaged table.

Frequently asked questions

Are my employees who work at a trade show for my small business covered at the event?

Yes. Employees who attend a trade show or convention with you can be added as additional insureds on your policy at no additional cost.

What types of coverage are excluded from a trade show exhibitor insurance policy?

The exclusions of your policy depends on its coverage details and the insurance provider you choose. Typically, perils that may be excluded from a policy include floods and earthquakes. Items that may be excluded include alcoholic beverages, chemicals, pharmaceuticals, asbestos, money and precious metals or stones, fine art, antiques, terrorism, and firearms. Speak to a licensed Zensurance broker about your specific coverage needs.

Can I get short-term coverage to exhibit at one trade show?

Zensurance only provides annual policies. Purchasing an annual policy to cover any number of trade shows or events you attend during the policy period is typically cheaper than buying short-term coverage. Also, your insurance policy is considered a business expense and the cost can be claimed when you file your annual tax return with the Canada Revenue Agency.

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Ready to start? Let’s get a quote!

Before you hit the road to promote your business at industry conferences and trade shows across Canada, get a customized insurance policy to protect your finances, assets, and reputation.

Fill out an online application for a free quote. Our licensed brokers will shop our partner network of more than 50 insurance providers to get the premium protection you need at an affordable price.