Product Liability Insurance
Protect your business from product-related claims and lawsuits with Product Liability Insurance.
Trusted by over 350,000 Canadian small business owners!
Save up to 35% on your insurance
Get the best insurance quote in a few clicks!
Trusted by over 350,000 Canadian small business owners!
Save up to 35% on your insurance
Get the best insurance quote in a few clicks!
Partnerships with over 50 leading Canadian insurance providers
Partnerships with over 50 leading Canadian insurance providers
Why Choose Zensurance?
We help Canadian small business owners save time and money by providing
a convenient and affordable way to buy business insurance online.
Convenience
Purchase your insurance anytime, anywhere, with our easy-to-use online platform.
Cost
Compare rates across leading insurance companies to ensure you get the best price on your premium.
Curation
We use data and analytics to identify the right insurance policies for your business.
Claims Examples
Problem: A customer claims a skincare product you formulated and sold to them caused a severe chemical burn.
Outcome: Your client successfully sues for bodily injury. Your Product Liability Insurance covers the medical fees and legal expenses, totalling $85,000.
Problem: A customer claims a malfunction in the toy they purchased from your e-commerce site caused their toddler to choke.
Outcome: The customer successfully sues you for bodily injury. Your Product Liability Insurance covers the legal expenses and costs to recall the product, totalling $134,000.
Problem: Your distribution company is named in a lawsuit against one of your retail suppliers regarding a design malfunction.
Outcome: Your Product Liability Insurance covers the legal expenses and monetary judgment, totalling $330,000.
Product Liability Insurance, Explained.
What is Product Liability Insurance?
Product Liability Insurance protects business owners against claims alleging third-party property damage or bodily injury caused by a product you manufacture, distribute, or sell. It protects your business from damages from design, manufacturing, or marketing defects, such as incorrect labelling and safety warnings.
What is not covered by Product Liability Insurance?
Product Liability Insurance only covers third-party property damages or bodily injuries caused by a product you sell or manufacture. Any other damages to a third-party, such as slip-and-fall injuries, would be covered under a separate general liability insurance policy.
How much does Product Liability Insurance cost?
The cost of Product Liability Insurance will vary depending on the type and volume of products you sell, manufacture, or distribute.
The following factors are typically taken into consideration when determining the cost of your premium:
- Type of Product and Associated Risks
- The volume of Product Sold
- Claims History
- Coverage Limits
- Annual and Projected Revenue
Note: your Commercial General Liability Insurance may not automatically include product coverage. Speak to your broker about customizing your policy to meet your specific business needs.
Who needs Product Liability Insurance?
Product Liability Insurance is recommended for anyone who sells, manufactures, or distributes a product, including food. It is beneficial to online retailers, as well as those operating a brick-and-mortar location.
If you are a member of a distribution chain, ensure all suppliers, manufacturers, and distributors are adequately insured. Please discuss with your broker whether or not you need to add them to your policy. Conversely, make sure you are included as an additional insured on their policies, as you can be held responsible for product liability on their end, too.
If you import or export products outside of North America, verify that the products are compliant with industry standards and that all labels contain the required and appropriate information.
Does Product Liability Insurance cover services?
No, Product Liability Insurance does not cover service-related claims and only covers third-party property damage or bodily injury caused by a product you sell, manufacture, or distribute.
Claims associated with failure to provide a service as advertised, negligence, or misconduct are covered by Professional Liability Insurance, also known as Error and Omissions.
How much Product Liability Insurance do I need?
The amount of coverage you need will vary based on factors such as product type, associated risks, and volume. Speak with your broker to determine the adequate coverage for your specific business needs.
Frequently Asked Questions about Product Liability Insurance
Other Business Insurance Coverage Options To Consider:
Our most recent reviews
See what our small business customers have to say about us.
4.8
5000+ Google Reviews
- Angela was very helpful and responsive in finding insurance for our gym and making sure it covers the requirements in our lease. Thank you!Stephanie St. John7/08/2025I couldn't ask for better service. Zensurance has been extremely helpful. I have apartments and that creates some complications but Zensurance has been wonderful accommodating my needs.Jamie Wolf7/08/2025Steven Bowie was extremely helpful and guided us through the process of seeking different types of insurance in a great, knowledgeable, and timely manner.JL Wallace7/07/2025
- Insurance broker asked questions and then took care of everything. Mostly on line with one phone call. You can actually call or email the broker at any time.Kathy & Brian Murray7/05/2025Satisfiedalbertine chokote7/05/2025Excellent service! Matthew Felato, RIBO who I worked with is a nice person and very cooperative. He knows how to attract clients.Azizur Rahman7/04/2025
- David Torres was amazing to deal with. Fast and easy process, great commercial rates! Highly recommend.Jason Pierrard7/04/2025Steven at Zensurance was amazing! He was super helpful and answered all of my questions!Delaney Robson7/04/2025I had a very good experience dealing with Bernard at Zensurance, he was helpful and informative throughout the process of getting a quote. He clarified my questions promptly and overall provided excellent service.Elma Babu7/04/2025
Ready to start? Let’s get a quote!
Getting product liability insurance shouldn’t be complicated!
At Zensurance, we simplify the process of getting insurance so that you get the coverage you need, quick and easy!
Our friendly support team is always ready to answer questions, we’re just a click or a phone call away.