If you hadn’t done so already, the chances are that when COVID hit, you moved your inventory online. As beauty professionals adapted to conducting business digitally, clients were challenged to shop online – some for the very first time. As expected, e-commerce skyrocketed, and it is likely consumers will continue to shop online long after the pandemic is over. Now, we see consumer behavior going full circle. While the advent of online shopping took consumers away from local companies, the pandemic has highlighted the need to return to small businesses.
If you haven’t already considered selling your products online, E-commerce support features are available through most web-hosting platforms, such as Shopify and Squarespace. We’ve got an article on supporting your business virtually, which you can check out here! Remember, if you are now selling your inventory, you will want to protect your business with product liability insurance to prevent lawsuits from threatening your business.
As we experience life during COVID, we will continue to see Canadians’ relationship with beauty evolve and change. The pandemic and changes in consumer behavior have forced beauty professionals to shift their thinking beyond the perimeter of their locations.
At Zensurance, we help small businesses think big. We provide insurance for beauty professionals at every level, in every space. To see how we can help you expand your business without added stress, get a free beauty quote.