The holiday rush is here, and salons are buzzing! Clients are booking haircuts, colour treatments, manicures, and styling sessions to look their absolute best for office parties, family get-togethers, and those big New Year’s Eve celebrations.
The Canadian economy is improving as inflation and interest rates fall, hiking the demand for professional stylists. According to data from Circana, a market research firm, hair is the fastest-growing category in the Canadian beauty market, with dollar sales up by 21% in November 2023. Also noteworthy, Circana found lip makeup grew by 31%, as did makeup sales (up 20%) and skincare sales (up 17%).
However, the welcome spike in business in the busy November to January timeframe also increases the demand for salon owners to be ready for an influx of clients.