What Kind of Food Truck Business Should I Launch?
It’s essential to define your niche and target audience. Some of the questions you should ask yourself include:
- Are you looking to feed office workers on their lunch breaks quickly?
- Do you wish to sell higher-end “gourmet” options in the financial district or offer carnival-style food at festivals and fairs?
- Do you have a particular style of food you are good at or love to prepare?
- What types of food can be prepared quickly but still offer quality, flair, and unique twists?
Remember that the type of food offered should be portable, hand-held, and easy to eat on the run, as most customers will be visiting on foot.
How Do I Define My Food Truck Business from the Competition?
First, do some research around which food trucks are already out there in your desired area, and try to come up with something different that is not currently being offered but will still have mass appeal.
Think about your signature dishes, what will be your best sellers and anything that is specific to customer demands. For example, will you offer organic ingredients? A seasonal, farm-to-table approach? What about vegan or gluten-free options? Finding a particular twist or fusion on a popular item that may not have been seen before can help. Have a clear vision of what makes you unique. Be focused and highlight those things when you create and advertise your brand.
How Do I Promote and Market My Food Truck Business?
As mentioned above, coming up with a name, a logo, a brand, and a clear vision is an essential first step. It might be a good idea to hire a graphic designer, as you want to get this part right. Make sure you think about all the touchpoints your branding will be on, such as sandwich boards, a website, and social media.
One of your biggest sources of advertisement is your vehicle. A big part of the appeal of a food
truck is its lively and fun appearance, so it’s important to invest in an attractive truck design. Consider a vehicle wrap with bright colours that is easy to spot and recognize that features your company name, logo, and clear information and photos of signature dishes.
Once you have your branding and logo sorted out, it’s a great idea to get on social media and start the conversation with the community, especially if you change your menu often or will be in different places. Make sure you are findable online via Google and review sites like Yelp, but don’t forget to promote your food truck in the real world. Think about your target audience and where they like to eat and shop, as it is another excellent way to advertise using flyers or posters.
How Do I Find Suppliers for My Food Truck Business?
“Supplies” doesn’t just mean food. They are everything from paper plates, napkins, and cutlery to uniforms. Spend some time researching the types of things you want to have available and what they cost.
You won’t want to buy food from grocery stores as you do at home. It’s essential to buy things in bulk from a reliable source with competitive prices, good reviews and a robust supply chain. Developing farm-to-table relationships is a popular approach for sourcing food, and with good reason. It allows you to support local, but also ensures you are using fresh seasonal ingredients, which can be a huge selling feature for your business.
Ask around, find out where your favourite restaurant sources its supplies, and read testimonials. Visit some food trucks and note the types of plates or boxes they offer their food in, the condiment containers they have, and ask them for advice.
What Payment Options Should I Provide Customers at My Food Truck?
These days most people expect to be able to pay with contactless point-of-sale (POS) options such as credit cards, debit cards and e-wallets. Ensure you have that POS technology set up or you will likely be turning a lot of people away. In addition, it’s always great if you can accept cash sales as well, but remember to always have small bills and change on hand and be able to lock it up safely.