What Shipping Materials Do You Need?
You will need shipping materials specific to your product type, and here are some essential shipping materials to get started:
- Sturdy boxes of appropriate size and weight for your products.
- Strong packing tape to seal your boxes and keep them sealed.
- Bubble wrap for fragile items that need shock-absorbing and cushioning.
- Shipping labels for identification and relevant shipping information.
- Mailing envelopes for smaller items or documents that do not need a box.
- Packing peanuts for filling gaps and spaces in boxes to prevent shifting.
- Shrink wrap for securing packages within a heat-sealed film.
- A scale to weigh your packages and a tape measure for precise dimensions.
In addition to these essential shipping materials, you may need other specialized materials depending on the products you sell. For example, dry ice and heat packs keep items cold or warm in shipping; garment bags and tissue paper; gift boxes; foam inserts and anti-static bags for electronics or as needed.
Finally, none of the above matters if you don’t take the time to pack your packages carefully! Use a suitable packaging size for your products; ensure your packages are not too heavy. Following these tips will assist you in choosing the proper shipping materials for your e-commerce business, thus ensuring that your products arrive safely to your customers.
How to Determine Your Shipping Costs
When determining your shipping costs, there are several factors to consider. These include the size and weight of your products, the distance they will travel, and rates for different shipping carriers and methods.
Consider your customers’ needs when determining your shipping costs. Some customers may be willing to pay more for shipping if it means getting their products faster. Others may be more concerned with saving money on shipping.
Research and compare carrier rates before setting your shipping prices to get the best deal. When ready to roll out your options, be transparent with customers about shipping costs before, avoiding any surprises later.
Offering your customers various shipping options will give them more flexibility and make it more likely that they will complete their purchase. After considering the factors, you can calculate costs using a shipping calculator or get quotes from other carriers. You can determine your shipping costs in a way that is fair to your customers and profitable for your business.
What Shipping Strategy Should You Use?
There are several shipping strategies available to a Canadian e-commerce entrepreneur. The best system for you will depend on your specific business and your customers’ needs, but the most common shipping strategies are free shipping or charging customers for shipping.
Free shipping is a popular strategy that can help you attract customers and boost sales. Consumers expect it, which certainly incentivizes sales, but it may not be the best option. Nothing is free, of course, and that includes shipping. You’re not a big-box retailer that can strongarm a courier company into lowering prices. If your small business prioritizes quality over quantity, skip this strategy.
Offering various paid shipping options will give your customers more choices and make it more likely that they will complete their purchase. There are a few ways to pass on the shipping charge to your customers, but bear in mind that these alternatives may also be more complex to manage:
- Flat-rate shipping, regardless of the weight or size of the package, can be a good option if you sell various products with different shipping costs.
- Dimensional weight shipping strategies consider the package’s size and weight when calculating shipping costs, which is a good option if you sell large or heavy products.
- Allowing the customer to choose between options based on delivery speed, carrier, or cost leaves the decision-making to the customer.
You can also combine these strategies to create the best shipping strategy for your business. For example, you could offer free shipping on orders over a certain amount and flat-rate shipping on orders under that amount.
Shipping costs can add up, so choosing a provider that fits your budget and strategy to attract customers, boost sales, and keep expenses low is vital.
Which Canadian Shipping Provider Should You Use?
Knowing which shipping provider is right for your business can take time and effort.
Canada Post, our national postal service, is often the most cost-effective option. They offer various shipping options, including standard, expedited, and overnight shipping. Other shipping companies include Freightcom, Purolator, UPS, FedEx, DHL, and Canpar.
Once you have considered all these factors, you can choose the most suitable shipping provider for your business and your customers.