Amidst the bustling holiday shopping season, there’s a unique opportunity to elevate your small business – Small Business Saturday.
Small Business Saturday is on November 30, 2024. It’s an annual opportunity for small businesses to not only celebrate their resilience but also to strengthen their ties with their communities. By encouraging more customers to support you and buy local through special offers and one-day, irresistible deals, you’re not just boosting sales, but also fostering a sense of community.
Black Friday (November 29) and Cyber Monday (December 2) are prominent annual events for retailers, but small businesses are often overshadowed by larger companies and retail chains online and offline. Data from 2023 found that 65% of Canadian small businesses rely on holiday sales to be profitable by the end of the year.